Do you want to find out what better is: CPC or CPM bidding on Facebook? Watch this video for a step by step explanation to find out all about the CPC vs CPM bidding models on Facebook.
The default pricing option that Facebook sets for your ad is a “cost per click” (CPC) bid. This is a good option for when you’re first starting out, as the click through rate (CTR) for Facebook Ads is lower and paying for clicks is ultimately cheaper than if you were to pay for the same number of impressions (CPM).
CPC bidding is where you only pay if someone clicks on one of your ads. It’s also the recommended bidding strategy when trying to drive traffic to your website and you know how much you are willing to pay.
Cost Per 1,000 Impressions (CPM): The maximum you’ll pay per 1,000 impressions of your ad. The amount you pay will depend upon competition for the same audience and placement.
The primary difference between CPC and CPM, once you’ve gotten past the mechanics, is the costs. Impressions, because they are far less valuable to a business, cost far less to bring in. You might buy an ad at $1 CPC, or one dollar per click.
To summarise, both bidding strategies are different but both have their own benefits and drawbacks. They can be used for different campaign goals such as driving traffic to your site or driving brand awareness.
CPC bidding is mainly used for Search Network campaigns and CPM bidding is primarily used for Display Network campaigns. I hope you’ve enjoyed this video, don’t forget to subscribe to our channel if you want to learn more about CPA marketing.
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