How To Lower Facebook CPM Costs And Get More Sales


Learn how to reduce your Facebook CPM and get more sales.

Facebook CPM stands basically means how much you pay for 1,000 impressions on Facebook. If you pay less for your CPM, you can get a better return. But, you also want to pay for Facebook CPM in an audience that has the highest CTR and conversions.

Facebook CPM is an important part of the advertising platform. Little tricks make a big difference. You need to have good images, great text, a call to action and amazing targeting.

Learn more about Facebook CPM in this video by John Lincoln from Ignite Visibility.


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  1. The tip on placements was just what I am looking for. Going to test and see if removing the audience network placements lowers the CPM. Great tip! Thanks!!

  2. Today people are comparing Facebook ads to the Google AdWords platform. Several people around the globe strongly believe that Facebook ads have the potential to overtake the Google AdWords platform in terms of its reach in the next couple of years. If you are reading this in America, you must step up your Facebook ad game today! Research suggests that over 79% of the American internet users are on Facebook right now! The best part about this statistic is that it is continuously ruling in favour of Facebook.

    Anyways, read the below. This might help.

    Sourav Basak
    Namaste UI

  3. Hi.. Great video! I have a question: I just started with a WC ATC ad a few days ago and even though the audience should be quite targeted (it's on an LLA from previous ATCs) and I get almost 9% click through rate my cpm is an exorbitant 35 USD. It was that high since the start. Do you think this can still go down as the ad optimizes? Or should I try to flex the LLA with some interests to get the audience size down?

  4. Aw man great info. I am an artist and I often try to promote my posts on Facebook, this information will help me save money. I'm still learning about creating a good "Call to Action" but maybe you can make a video about that too! Thanks for sharing

  5. Although i watched ~10 videos of urs, i don't see ppl commending. So i decided to tell ya a big thank ya for your great tips,ur effort and the great way you explain. Oh and a Keep it up dude!!


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