Learn how to reduce your Facebook CPM and get more sales.
Facebook CPM stands basically means how much you pay for 1,000 impressions on Facebook. If you pay less for your CPM, you can get a better return. But, you also want to pay for Facebook CPM in an audience that has the highest CTR and conversions.
Facebook CPM is an important part of the advertising platform. Little tricks make a big difference. You need to have good images, great text, a call to action and amazing targeting.