“Look Who’s Making a Comeback: LGBT Banner Ads”
When I see something like this come from an online marketing “expert” I want to just close my eyes and yell.
No. They. Aren’t.
No matter how many buzzwords you attach, the banner ad will never make a comeback. No matter how many you sell, they won’t make a comeback. No matter what technology you build to serve, buy, and target them, they won’t make a comeback. It is sort of like rebranding Sears. No matter what color you paint the store, it’s still got nothing in it.
Because they aren’t effective. You can buy sixteen trillion banner ad impressions and if no one sees them you’ve just wasted about .13 cents.
I’m not some buzzword strategist so I’ll use a 5th grade biology term: Olfactory fatigue. The inability to differentiate between smells after being exposed to them for a long period of time.
Banner ads are ineffective for the same reason. People have seen them everywhere for so long they don’t see them anymore. Just think about it. The last time you went to Yahoo! (another relic of the banner ads era that won’t die), do you remember any of the banner ads that flashed, bobbed, and repeated over and over again? I don’t.
The future of online advertising is paid placement. Sponsored content. Partnerships. Creating reader value in concert with brands. Like here: http://merewell.com/products/
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I’ve gotten tired of Facebook.
It is a huge time suck with no real benefit other than seeing how many people like your latest status update or liking your friend’s 20th food shot. It degrades the human experience. Why do you need to see your friends? You already know they got a new cat, painted their living room, spent Saturday at the beach, and might be going out tonight (but probably not).
But, like most people, I use Facebook Messenger for everything. Literally, everything. We coordinate work meetings. News coverage. Photo shoots. Literally everything we do is over Facebook Messenger. We tried Slack… bleh.
So what to do? One answer is to just not use Facebook, but we all know how long that lasts.
I found something that works for me (but may not work forever or for every one).
Using the iPhone app (again, it may work other ways, but this was my process), I went into settings, general, and at the bottom was Deactivate in tiny blue letters on the right. I clicked it, went through the four screens, and done. The app said my login session had expired, I closed it.
Then I switched back to the Messenger app. It immediately said my session had expired and asked me to log in again. So I used the telephone number associated with my Facebook account (not my email or username), and the password. Voila! I’m back on messenger and chatting away. However, visiting my Facebook url (http://facebook.com/dane.tidwell) it gives the Content Not Found error.
And there you go. No more Facebook account. But still an active Messenger account.
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We’ve spent the last week making some massive changes to the way data is structured, delivered, and distributed on Chicago Phoenix.
To get the best possible Google rankings, site load times should be around 3-4 seconds. CP was at about 5 seconds. It doesn’t sound like a big difference, but in web timelines, it’s huge.
Since the Merewell Platform a very dynamic environment, it didn’t make a lot of sense for us to test on a development environment. Instead, we rolled out incremental updates several times throughout the day. Some users may have noticed temporary broken images and links, but overall the deployment went smoothly.
We’re very excited with the results.
1.8 second front page load times? Yeah, I’ll take that.
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We’ve got a lot of things going on at Merewell. We’re moving in to bigger office space in the next couple of weeks over in the Merch Mart. We’re launching Opus in September. A top secret site called Lakewinds this fall. This is Boystown is still in production.
And now we’ve got another product that I’m totally stoked about: Blogs by Chicago Phoenix.
Currently invitation-only, Blogs is exactly what it sounds like. We’re giving everyone a voice- with a gorgeous design, of course.
Stay tuned in the weeks ahead as we expand availablity.
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Here’s your marketing tip for the week:
Don’t schedule identical social media posts at the same time on every platform
Social media is designed to be a direct connection between the customer and the brand, not a marketing distribution channel. If someone follows you on one platform, they probably do others as well, so identical posts to all networks at the same time weakens the strength of the social media relationship.
Instead, tweak the messaging slightly to the particular service, then schedule it to run at various times throughout the day.
And one more thing…
We highly recommend Sprout Social for your social media management. It’s a great service with outstanding technical support. New users can get a free trial to kick the tires.
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The way people use the internet has changed. From the beginnings of the Yahoo! directory of sites to search engines and the (make this site your) home page, the internet has become more social. More engaging.
From a metrics standpoint, our data shows that people don’t use navigation anymore. They arrive to Chicago Phoenix either from a social media link, Google, or direct.
In fact, we tracked very little usage of the primary site navigation over the last two months.
So we took it down.
Every section of Chicago Phoenix is still accessible from the beautifully designed homepage. Our story pages are rich with related articles and links to referenced content. We want our readers to get lost in the wonderfully composed works of our columnists and reporters.
Let us know what you think.
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noun: opus; plural noun: opuses;
any artistic work, especially one on a large scale
Opus won’t be like other online publications.
Focused on informational discussion, Opus will publish every other month. It isn’t a news site or some blog masquerading as thoughtful dialog. It isn’t LGBT (but it may cover some LGBT issues).
Our vision is that it will be intellectually stimulating, something that encourages conversation, not the incessant ranting found in most comments sections.
With one-click publishing now commonplace and everyone’s voice rising to a cacaphony of noise, we want Opus to rise above all that. To bring clarity and cohesiveness to topics and issues affecting everyone.
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We launched Chicago Phoenix thirty-two months ago as a standalone LGBT news site. A few months later we added columnists to our weekend product. Then a year later we launched Phoenix Nation.
Not everything was successful. Like
Phoenix Nation. There were several reason it flopped, but mostly because we just didn’t have the internal resources to build a national LGBT news site and grow it successfully.
We killed it five months later.
August 1 2013 we unveiled our mobile app Phoenix on iOS and released the Android version four months later. It’s rated as one of the top ten LGBT apps on both platforms, so you should go check it out.
June 1 2014 we launched a standalone site for our popular sex columnist Dear Lady A – it is produced in conjunction with Merewell and she still writes for Chicago Phoenix.
We also produce e-books for some of our columnists.
June 3 2014 we brought our keen design sensibilities to clients (and advertisers) with the opening of design collective Abstract Mechanism.
This is Boystown was supposed to launch May 1st. We’re a little behind on it, but once it opens up to the public you’ll wonder how you lived without it (you should go and sign up for the private beta now).
Lakewinds is a top secret concept – an invitation-only preview will open up in August 2014.
Opus is also top secret (it’s not even listed on merewell.com). I’ll let you know more about it over the coming months.
So that’s it. All of Merewell’s products. Some are LGBT-focused, others aren’t.
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Facebook doesn’t make it easy to delete friends. In fact, they make it nearly impossible – putting the friends you actually want to keep at the top of the list, multiple dialog confirmation boxes (are you really, really sure you want to unfriend this person), infinite scroll “load more”, and random page refreshes taking you back to the top of your friend list, and warnings that you’re deleting too many friends at once (which can lock your account for days, since not being friends with someone anymore apparently violates the Facebook TOS).
When you’re deleting one or two people, this is fine. You can do it right from the person’s
But what if you want to delete dozens of people? Or hundreds?
Over the weekend, that was my goal. Having worked in politics and LGBT advocacy I had hundreds of “friends” that I only met once, shook hands with twice, or never met at all (social media advocacy).
The easiest way to delete these people isn’t through the Facebook site at all, but rather on the mobile app (its only been tested on iOS).
The Facebook mobile app doesn’t use infinite scroll, so it loads the entire friend list immediately. There aren’t multiple confirmation dialog boxes. There’s no screen refresh after a dozen deletes. And there’s no warning that you’re deleting too many people and your account could be blocked.
The instructions are dead simple.
- Open the iOS Facebook app
- Click on the hamburger menu
- Click on Friends
- Click the icon next to the name of the people you want to unfriend.
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