We’ve got a lot of things going on at Merewell. We’re moving in to bigger office space in the next couple of weeks over in the Merch Mart. We’re launching Opus in September. A top secret site called Lakewinds this fall. This is Boystown is still in production.
And now we’ve got another product that I’m totally stoked about: Blogs by Chicago Phoenix.
Currently invitation-only, Blogs is exactly what it sounds like. We’re giving everyone a voice- with a gorgeous design, of course.
Stay tuned in the weeks ahead as we expand availablity.
j j j
Here’s your marketing tip for the week:
Don’t schedule identical social media posts at the same time on every platform
Social media is designed to be a direct connection between the customer and the brand, not a marketing distribution channel. If someone follows you on one platform, they probably do others as well, so identical posts to all networks at the same time weakens the strength of the social media relationship.
Instead, tweak the messaging slightly to the particular service, then schedule it to run at various times throughout the day.
And one more thing…
We highly recommend Sprout Social for your social media management. It’s a great service with outstanding technical support. New users can get a free trial to kick the tires.
j j j
The way people use the internet has changed. From the beginnings of the Yahoo! directory of sites to search engines and the (make this site your) home page, the internet has become more social. More engaging.
From a metrics standpoint, our data shows that people don’t use navigation anymore. They arrive to Chicago Phoenix either from a social media link, Google, or direct.
In fact, we tracked very little usage of the primary site navigation over the last two months.
So we took it down.
Every section of Chicago Phoenix is still accessible from the beautifully designed homepage. Our story pages are rich with related articles and links to referenced content. We want our readers to get lost in the wonderfully composed works of our columnists and reporters.
Let us know what you think.
j j j
noun: opus; plural noun: opuses;
any artistic work, especially one on a large scale
Opus won’t be like other online publications.
Focused on informational discussion, Opus will publish every other month. It isn’t a news site or some blog masquerading as thoughtful dialog. It isn’t LGBT (but it may cover some LGBT issues).
Our vision is that it will be intellectually stimulating, something that encourages conversation, not the incessant ranting found in most comments sections.
With one-click publishing now commonplace and everyone’s voice rising to a cacaphony of noise, we want Opus to rise above all that. To bring clarity and cohesiveness to topics and issues affecting everyone.
j j j
We launched Chicago Phoenix thirty-two months ago as a standalone LGBT news site. A few months later we added columnists to our weekend product. Then a year later we launched Phoenix Nation.
Not everything was successful. Like
Phoenix Nation. There were several reason it flopped, but mostly because we just didn’t have the internal resources to build a national LGBT news site and grow it successfully.
We killed it five months later.
August 1 2013 we unveiled our mobile app Phoenix on iOS and released the Android version four months later. It’s rated as one of the top ten LGBT apps on both platforms, so you should go check it out.
June 1 2014 we launched a standalone site for our popular sex columnist Dear Lady A - it is produced in conjunction with Merewell and she still writes for Chicago Phoenix.
We also produce e-books for some of our columnists.
June 3 2014 we brought our keen design sensibilities to clients (and advertisers) with the opening of design collective Abstract Mechanism.
This is Boystown was supposed to launch May 1st. We’re a little behind on it, but once it opens up to the public you’ll wonder how you lived without it (you should go and sign up for the private beta now).
Lakewinds is a top secret concept – an invitation-only preview will open up in August 2014.
Opus is also top secret (it’s not even listed on merewell.com). I’ll let you know more about it over the coming months.
So that’s it. All of Merewell’s products. Some are LGBT-focused, others aren’t.
j j j
Facebook doesn’t make it easy to delete friends. In fact, they make it nearly impossible – putting the friends you actually want to keep at the top of the list, multiple dialog confirmation boxes (are you really, really sure you want to unfriend this person), infinite scroll “load more”, and random page refreshes taking you back to the top of your friend list, and warnings that you’re deleting too many friends at once (which can lock your account for days, since not being friends with someone anymore apparently violates the Facebook TOS).
When you’re deleting one or two people, this is fine. You can do it right from the person’s
But what if you want to delete dozens of people? Or hundreds?
Over the weekend, that was my goal. Having worked in politics and LGBT advocacy I had hundreds of “friends” that I only met once, shook hands with twice, or never met at all (social media advocacy).
The easiest way to delete these people isn’t through the Facebook site at all, but rather on the mobile app (its only been tested on iOS).
The Facebook mobile app doesn’t use infinite scroll, so it loads the entire friend list immediately. There aren’t multiple confirmation dialog boxes. There’s no screen refresh after a dozen deletes. And there’s no warning that you’re deleting too many people and your account could be blocked.
The instructions are dead simple.
- Open the iOS Facebook app
- Click on the hamburger menu
- Click on Friends
- Click the icon next to the name of the people you want to unfriend.
j j j